The phlegmatic is an introvert in the Passive life position, wholly absorbed in themselves and in their own thinking. This temperament all but excludes itself from contact with other people and from interaction. Always thinking about something, a thing in itself. Inconspicuous, quiet, unemotional. And there is a strength and a charm in that.
The sanguine is an extravert in the Active life position. The ancient Greek Hippocrates grouped under this type people in whom blood predominated (sanguis, “blood”), which makes a person lively and cheerful. There is nothing brighter, more flamboyant or more clamorous than people with this temperament. They need attention — and they go after it actively.
The choleric is an introvert in the Active life position. That is, a person who knows everything about themselves and, through that knowledge, shapes the world around them in a dominant way. The word “choleric” itself is a pop label — a very well-known one, and 3,000 years old by now. But what stands behind it?
What does the brand of your car say about you? Quite often — about your character and your temperament, and this comes from market research. Which car brands interest sanguines, cholerics, melancholics and phlegmatics — and how do these preferences follow from psychoanalysis?
Grabmayrgasse 2, 1210 Vienna, Austria
