Дмитрий Коренев

There is a useful habit: in a new situation, in an argument or in a heated conversation, agree first. With the situation, with the other person, with the new experience. The habit is called the TOTAL YES. This is not about Jim Carrey in «The Yes Man». It is more about taking life lightly, accepting people as they are, and keeping the climate of a conversation friendly.

How do you get someone to act without proving anything and without demanding? Voluntarily, so that the person thinks it was their own idea? In practice it works like this: «I read that mint is bad for a man's potency.» One sentence, and the damage is done! The poor young man has not touched mint tea since.

How do you turn a pensioner from Khimki into a rich, successful Instagram alpha male? “I am 65. I live in Moscow. I want to teach you how to live.” That was the tried and tested algorithm for spinning up successful personalities in 2016. What will the criteria of popularity be in 2021?

Openly drawing attention to oneself, to one's outward manifestations and one's feelings, by every means available (approved of or not). A loud, vivid way of showing oneself, a free expression of one's feelings. Unease whenever one goes unnoticed and there is no audience. A typical line: “Why are you ignoring me, why don't you notice me?” (it troubles them). A search for over-provision — not only with attention, but in every other area as well, finances included.